About
Built by studio operators, for studio operators.
bckendIQ is a single operating system for photo and video studios — the place where KPIs, scorecards, attendance, and crews actually live.
Why this exists
Most studios don't fail on creative. They fail on operations — KPIs scattered across Notion, scorecards in a Sheet, attendance in Slack DMs, onboarding in someone's head. We've been there. We built bckendIQ because we couldn't find a single tool that spoke our language: shoots, crews, day-rates, freelance jobs, post-production cycles.
What we believe
- Operations should fade into the background. Studios should spend their energy on the work, not on stitching tools together.
- Performance feedback should be a habit, not an event. Weekly scorecards beat annual reviews — every time.
- AI should make setup boring. If Claude can generate a tailored KPI template in 30 seconds, you shouldn't spend a week designing one in a spreadsheet.
Who's building it
A small team obsessed with creative-team operations. We're privately funded, moving fast, and onboarding studios one at a time during private beta. If you'd like to talk to us, the easiest way is to email us directly.