bckendIQ
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bckendIQ

Team management software built for photo and video studios.

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© 2026 bckendIQ. Made for studios.

Free during private beta

The operating system
for
creative teamscreative teams

KPIs, scorecards, attendance, 1-on-1s, onboarding — built specifically for photo & video studios. Stop duct-taping five SaaS tools.

Join the waitlist See how it works
AI-generated KPIs· Built for crews· No setup
bckendiq.com/bckendiq/dashboard
bckendIQ
Dashboard
Goals
Projects
Scorecards
Attendance
28
Tenant-scoped models
6
Core modules
100%
Multi-tenant isolation
0
Spreadsheets needed

The problem

Studios run on duct tape.

KPIs in Notion. Scorecards in Sheets. Attendance in Slack DMs. Onboarding in someone's head. By the time you stitch it together, the shoot's over and nobody knows who delivered what.

The fix

Everything you need. Nothing you don't.

Purpose-built for photo and video studios — from solo creators to 50-person teams.

AI KPIs

Role-specific KPIs in seconds

Tell us the job title. Claude generates a tailored KPI template for photographers, editors, PMs, sales reps — whatever you need.

Generated by Claude · 0.8s
Photographer
Shots deliveredClient ratingReshoot rate

How it works

From signup to first scorecard in ten minutes.

01

Tell us about your team

Name your studio, list your job titles. That's it. No 40-field setup wizard.

02

Claude generates your KPIs

Tailored KPI templates per role, ready to edit. Goals and weights included.

03

Run weekly scorecards

Employees self-score. Managers review. CEO sees the rollup. One thread, one source of truth.

Pricing

Free during private beta.

Every feature, free for invited studios. Smaller teams stay free at GA; larger teams get a flat per-seat rate. Beta studios are grandfathered.

See pricing details

FAQ

Questions, answered.

What is bckendIQ?+

bckendIQ is the performance-management OS for creative teams — photo studios, video studios, and content businesses. KPIs, weekly scorecards, attendance, 1-on-1s, contractor management, team announcements — in one place, instead of five scattered tools.

Who is it for?+

Studios that run photography, videography, and content creation — from solo creators with a freelance bench to 50-person teams with editors scattered across the globe. If your shoots are local but your editors and contractors are everywhere, this was built for you.

Does it work for remote and global editor teams?+

Yes. Most modern studios run with in-house staff plus video editors, photo editors, and post-production crews working from anywhere. bckendIQ treats remote team members as first-class — they get the same scorecards, performance reviews, attendance check-ins, and onboarding flow as your in-house staff.

How does it handle freelancers and contract associates?+
Beta access

Join the waitlist.

We're onboarding studios one at a time. Tell us about your team and we'll email you when your spot opens — free during private beta, no credit card.

Reports
Staff

Welcome back, Jide

Week of Apr 8 — 14

All systems go
Active projects
12
+2
Scorecards due
4
-1
Team KPI avg
87%
+3%
Attendance
96%
+1%
Team performance · 8 weeks
W1·W8
Editor
Turnaround timeRevisions per jobStyle consistency
Sales Rep
Leads closedAvg deal sizeResponse time
Marketing
Content shippedEngagement rateCPL
Weekly scorecards

Self-score, review, approve

Employees fill out their own score each week. Managers review and add narrative feedback. CEO sees the rollup. All in one thread.

Weekly scorecard · Senior Photographer
Apr 8 — Apr 14
Delivery on time
92
Creative quality
88
Client communication
76
Post-production speed
65
Manager feedback: “Strong week on the Nike shoot. Let's talk delivery pacing on Monday.”

Crews & associates

Track freelance crews, job claims, and payroll. Built for studios that run on both staff + contractors.

AI onboarding

New hire? Claude generates a personalized 12-section onboarding plan in under 30 seconds.

Attendance & shifts

Geo-fenced check-ins, shift reminders, overtime tracking. No more Slack DMs asking who's on set.

Multi-tenant secure

Every query is scoped to your organization at the database layer. Your data never leaks across teams.

Fast, not bloated

Built on Next.js 16 + Postgres. Pages load in milliseconds. No 10-second dashboards.

1-on-1s & goals

Run structured 1-on-1s, track goals across quarters, and never drop a thread with your team again.

The associates module is built for hybrid teams. Contract crews claim jobs, log hours, get paid, and have their performance scored the same way as full-time staff. You see who delivers, who doesn’t, and who to keep on the bench.

Can I track attendance and check-ins?+

Yes. Staff check in when they start work; you see who’s in, where, and when. Geo-fenced check-ins for on-set work, shift reminders, and overtime tracking — no more Slack DMs asking who’s on set yet.

How do weekly performance reviews work?+

Weekly scorecards are the core ritual. Employees self-score against their role-specific KPIs. Managers review and add narrative feedback. Leadership sees the rollup. One thread per person, one source of truth, no review-day surprises.

Does it have HR features?+

Yes — AI-generated onboarding plans, structured 1-on-1 templates, goal tracking across quarters, discipline records, payroll, and a full org directory. The HR basics, done well.

Can I send announcements or emails to the team?+

Yes. In-app announcements broadcast to the whole team or to specific roles, with email fallback for people who haven’t been online lately. Mailing-list-style team comms without a separate tool.

What does the executive dashboard show me?+

A real-time snapshot of whether your business is actually working: who’s performing, who’s slipping, attendance trends, payroll exposure by currency, scorecard rollups, and goal progress. The view a studio owner needs to make decisions, in one screen.

How is my data protected?+

Every query is scoped to your organization at the database layer — multi-tenant isolation enforced server-side, not via UI filters. Encrypted in transit, modern authentication, automated backups. See the security page for the full breakdown.

Is it really free?+

Yes. During private beta, every feature is free for invited studios. After GA, smaller teams stay free; larger teams move to a paid plan. Beta studios are grandfathered into a locked rate.

How long does setup take?+

Under ten minutes. Tell us your studio name and your job titles — Claude generates a tailored KPI template per role that you edit and ship. No 40-step onboarding wizard.

When does general availability ship?+

We're onboarding studios one at a time through private beta. Join the waitlist below and we'll email you when your spot opens.