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The Studio Issue, No. 42, 16 October 2026. A laughing bride with her veil in the wind on a villa balustrade above Lake Como at golden hour, mountains and a lakeside village behind her. On the cover: Your promise, planned: Set delivery times once. Paid bookings follow them. Enquiries from your own site: One button. One line of code. Two headlines, one stays: The one people pay on. Who gets the next email: And when. Full days say no: Then offer another time. WhatsApp, one click: From every lead.

The studio issue · No. 42

The date you promised the couple now plans the edit

By the bckendIQ team4 min read26 changes

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You told the couple their film would be ready by Christmas. Nobody told your editor.

This week was about the promise you make each couple. Here is every change.

On the cover · Projects

Set your delivery times once, and paid bookings follow them

The problem: You promise a date, but the edit was planned on a guess.

What changed: Hours, promise and time for changes arrive filled in, or AI drafts them. You confirm.

Open it in bckendIQ →

On the cover · Leads

A “Check availability” button for your own website

The problem: Couples browse your website, but your enquiry form lived elsewhere.

What changed: Paste one line into Squarespace, Wix or WordPress, and enquiries land in Leads.

Open it in bckendIQ →

On the cover · Leads

Pop-ups test two headlines and keep the one people pay on

The problem: You never learn if another headline would have booked more.

What changed: Visitors see each in turn. AI drafts the next pair for you to test.

Open it in bckendIQ →

On the cover · Projects

A full day says no, and suggests another time

The problem: Editors were handed work on days already full.

What changed: It offers their next days with room, or a teammate with room that day.

Open it in bckendIQ →

On the cover · Marketing

Each sequence says who gets the next email, and when

The problem: A sequence never said if it was sending, or to whom.

What changed: Send now mails the people waiting today, and held people restart where they stopped.

Open it in bckendIQ →

On the cover · Leads

WhatsApp a couple in one click from any lead

The problem: Couples answer on WhatsApp, but a lead's number opened a call.

What changed: It sits beside the number and on every row.

Open it in bckendIQ →

Also this week

Projects

  • Planned edits show Done by and Promised

    Hours are held for changes, and a light warns when an edit slips.

    Open it in bckendIQ →
  • A moved wedding suggests a new plan for you to apply

    Time off over planned edits works the same way.

    Open it in bckendIQ →
  • Your own kinds of work go to the right person

    Add Retouching, and your Retoucher gets it, read off their title.

    Open it in bckendIQ →
  • Assign, move or merge tasks, and duplicate a project

    Merge joins two tasks into one, and Split back undoes it.

    Open it in bckendIQ →
  • A task dated outside its project moves to that day

    It lands on its person's Timeline, with Undo.

    Open it in bckendIQ →
  • Filter All Projects by day, week or month

    The tiles count that period, and Back returns to the Timeline day you left.

    Open it in bckendIQ →
  • Smaller fixes across the app

    Sequence emails save themselves, guide photos lose their dark band, and Timeline cards name the shoot type.

    Open it in bckendIQ →

Leads

  • Pop-ups take discount codes, switched on per pop-up

    A shared link can apply the code for them.

    Open it in bckendIQ →
  • Pop-up banners play up to 10 photos and films

    AI drafts the words from your prices. Nothing saves until you do.

    Open it in bckendIQ →
  • Pop-ups and Guest Gallery get menus of their own

    A Bookings page lists every pop-up booking, and Results go week by week.

    Open it in bckendIQ →
  • A pop-up's sessions join your Investment Guide

    Price a lead who picked one, and those sessions come first.

    Open it in bckendIQ →
  • One New contract button, and Duplicate on every card

    Draft with AI, bring your own or start blank.

    Open it in bckendIQ →

Financials

  • Pricing a booking now fits a phone

    No sideways scroll, and “Something else” opens in place.

    Open it in bckendIQ →

Galleries

Bookings

  • Google Calendar now asks only for your busy times

    A failed connect now says why, with Try again.

    Open it in bckendIQ →

Marketing

  • A wrong email address is fixed, or never imported

    “gmail.c” becomes gmail.com, and a bounced address never gets the next email.

    Open it in bckendIQ →

Settings

  • Setup is shorter, and ends with your delivery times

    One password box, and Skip for now on optional steps.

    Open it in bckendIQ →

Performance

  • A role's onboarding guide names your studio

    AI uses your country and currency, not a default.

    Open it in bckendIQ →

Website

  • The blog: short answers for studios, read aloud

    Nine posts, from deposits to RAW files, each with Listen.

    See it →

Questions about this week

What if I skip my delivery times?
Paid bookings get undated tasks and one alert. Studios already booking keep the old planner until 28 October.
Does AI put new pop-up headlines live?
No. It drafts them, and nothing goes live until you press Test it.
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bckendIQ runs enquiries, contracts, payments, galleries and crew for photo and video studios, in one place. Start free, no card needed →

What bckendIQ does

One app, four steps

From the first message to the last payment. Each line is a real studio problem, and what bckendIQ does about it. Read the whole story →

Step 2

Run the job

From signed contract to finished edit, without you chasing everyone.

  • Edits that plan themselves

    The problem: A signed wedding is several jobs: gallery, teaser, highlight film. Someone has to hand them out and chase them.

    What bckendIQ does: Once the client pays and any contract is countersigned, each edit goes to an editor with that skill. It is planned in hours, and moves if the shoot moves.

    Read how →
  • Client picks and changes, inside the job

    The problem: Picks and change requests arrive on Instagram and WhatsApp, and get lost.

    What bckendIQ does: Clients heart their picks after confirming their email with a code. They send them, approve or ask for changes photo by photo, and comment, all inside the job.

    Read how →
  • Conversations that don’t live in your head

    The problem: When every client message runs through the owner’s phone, the owner becomes the bottleneck.

    What bckendIQ does: Each client’s emails and WhatsApp sit in one thread on their record. WhatsApp opens on your phone with the message already typed.

    Read how →
  • Contracts that can change

    The problem: The date moved or the package grew, and now the couple has to re-read everything.

    What bckendIQ does: Edit a signed agreement and the couple is emailed exactly what changed, to sign or OK. What they first signed is kept.

    Read how →
  1. Step 1

    Win the client

    Every message answered, every quote followed up, and pages that sell your sessions.

    Every client and message in one place · Who to chase, and what to say · Pages that sell mini sessions · Know what your ads bring in · Stay known between bookings

    See this step →
  2. Step 3

    Deliver the work

    Galleries clients love, without three extra apps.

    Photos and films in one gallery · No separate export and watermark apps · Guests get only their photos · Guests add what they filmed

    See this step →
  3. Step 4

    Run the business

    Know your money, your team and your crew.

    Money, in plain English · Deposits and payments on time · A team that checks in every week · Crew and contractors

    See this step →